Twelve-year-old Max reluctantly gives up the pawn shop in his garage and moves to the countryside with his father Éric. Financial difficulties have forced the two to leave Montreal. Max doubts that his impressive entrepreneurial spirit will be able to flourish in a rural environment. However, it doesn't take long for a new business idea to emerge: while having breakfast with his aunt and cousin Charles, Max notices that the eggs from the farm taste much better than the usual ones from industrial animal husbandry. Charles explains that this is because the chickens are free to roam outdoors, are fed organic grain and are treated with care.
A business plan quickly takes shape. With the help of Raymond, who is unemployed, the barn is converted into an innovative, animal-friendly and comfortable shelter for the hens. YouTuber Alice takes care of the publicity on social media. But despite their enthusiasm, inventiveness and growing support from the village community, Max and his friends repeatedly encounter the bureaucratic and economic obstacles of the free market...
‘A light-hearted Canadian youth comedy that touches on more serious topics such as debt and alcoholism, but always considers the resilience of its target audience. The messages about treating animals and the pitfalls of business life are also conveyed in a child-friendly way through the amusing plot.’ (Lexikon des Internationalen films)
Twelve-year-old Max reluctantly gives up the pawn shop in his garage and moves to the countryside with his father Éric. Financial difficulties have forced the two to leave Montreal. Max doubts that his impressive entrepreneurial spirit will be able to flourish in a rural environment. However, it doesn't take long for a new business idea to emerge: while having breakfast with his aunt and cousin Charles, Max notices that the eggs from the farm taste much better than the usual ones from industrial animal husbandry. Charles explains that this is because the chickens are free to roam outdoors, are fed organic grain and are treated with care.
A business plan quickly takes shape. With the help of Raymond, who is unemployed, the barn is converted into an innovative, animal-friendly and comfortable shelter for the hens. YouTuber Alice takes care of the publicity on social media. But despite their enthusiasm, inventiveness and growing support from the village community, Max and his friends repeatedly encounter the bureaucratic and economic obstacles of the free market...
‘A light-hearted Canadian youth comedy that touches on more serious topics such as debt and alcoholism, but always considers the resilience of its target audience. The messages about treating animals and the pitfalls of business life are also conveyed in a child-friendly way through the amusing plot.’ (Lexikon des Internationalen films)